Atlas started with two mates, Mike and Dan, and the same favourite pre-workout meal: cream of rice. Plain rice flour tastes like nothing, so every bowl needed a scoop of protein powder and half the pantry on top just to get it down.

Flavoured cream of rice changed all that, and we tried brands from all over the world. That became its own problem. Half of them don't ship to Australia. The ones that do cost a fortune once imported, take weeks to arrive, and always seem to be out of stock. The local options were slim: underflavoured, gritty, and padded with ingredients that don't need to be there.

So we decided to fix it ourselves and make Australia's best cream of rice. Smooth, actually flavoured, and made for athletes, lifters, bodybuilders, powerlifters, or anyone who wants more from their pre-workout meal, or even as a tasty dessert-like meal that doesn't sacrifice macros at all.